Archive for February, 2010

Original communication

Posted: February 26, 2010 in Uncategorized

In a world with so much impressions and messages important messages should stand out.

Dale Carnagie writes this about that in his awesome book ‘How to win friends and influence people’:

This is the day of dramatisation, merely stating the truth is not enough…the truth has to be made vivid, interesting, dramatic. You have to use showmanship. The movies does it, television does it. And you have to do it when you want to have attention.

Here are two amazing examples, one by Wetransfer a file sending start-up and one from a hotel. (both by @nalden internet entrepeneur and blogger)


All value is relative.. and this video is funny (and very very interesting)