Seth Godin’s wisdom

Posted: May 12, 2010 in Uncategorized

My favourite marketing blogger, Seth Goding posted a great entry about bus companies. He uses this a a reference to all big dull corporate companies with bad client relationship management.

“We all have a vision of the typical bus company, slowly moving people from place to place, going through the motions and showing a lot of fatigue.

Some of the elements that make an organization feel like a bus company:

  • Aging equipment in need of a functional and design refresh
  • Tired staff, punching the time clock
  • By the book mentality, with no room for humanity or initiative
  • Treating all customers the same (poorly) and knowing (and caring) little or nothing about them
  • Acting like a monopoly, with no easy substitutes in sight
  • Lack of eye contact (between employees or customers)
  • Attitude that tomorrow will be just like today
  • No one to complain to, and if you persist, you’ll get a form letter

American Airlines has officially become a bus company, without a doubt. On a recent non-flight (it got canceled) all of these elements occurred. Only one (1) act of human initiative would have made a huge difference.

More and more, I’m seeing bus company behavior from previously great organizations. It’s a symptom of companies (and cultures) under long-term stress. These are all traits that occur when you allow standards to erode, when you embrace the status quo and when management gives up. You don’t need lots of money or squadrons of people to change this, you just need to care.

Ironically, there are new bus companies that are proving that there’s always a way to avoid this fate.”

Seth Godin, is my marketing GURU, he wrote several very interesting books in a couple days I will give a review of his book ‘ the purple cow’ about modern marketing and being remarkable as a brand. In the meantime just read his blog or read some of the books and manifests he published for free on the internet.

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